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Dr Natalia Grincheva is a leading Digital Humanities scholar and practitioner who specialises in data-driven cultural policy and diplomacy. Her work actively shapes the emerging field of digital statecraft, bridging the gap between cultural insight and data-driven governance. Her career spans from foundational work on the UNESCO’s 2005 Convention to pioneering the Data To Power platform. Dr. Grincheva received many prestigious international academic awards, including Fulbright (2007–2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS Research Grant (2013–2014). In 2020 she was awarded Oxford Fellowship for her visiting research residency at the Digital Diplomacy Research Center at the University of Oxford. 

She is the author of three monographs Geopolitics of Digital Heritage (Cambridge University Press: 2024), Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019). Now she is working on a new monograph, Digital Soft Power of Heritage Media, forthcoming with Cambridge University Press. She is also a conceptual designer of the Data To Power application (https://datatopower.net/), developed for academic inductive research to facilitate the exploration of complex global phenomena through data visualization, mapping, and interactive data storytelling. Dr Grincheva’s professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research placement at ACMI X at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020). From 2020 she has served on the steering committee of the International Cultural Relations Research Alliance.